Doug Mefford, director of product management at Manhattan Associates, defines the strategy and direction of the SCALE Warehouse Management solution. Prior to joining Manhattan, Doug was a senior product manager at Honeywell Intelligrated, where he was responsible for defining the Warehouse Execution System roadmap and market positioning. He previously worked in Manhattan’s Research and Development department, performing various quality and business analysis duties. He brings over 20 years of supply chain experience to the role, including his experience as a SCALE customer, where he leveraged the system to run a large, automation enabled omni-channel facility for the Dallas Cowboys. Doug has worked in various industries throughout his career, including retail, wholesale, food and beverage, third party logistics and manufacturing. He has also held many roles, including purchasing, inventory control, vendor management, production planning and warehouse operations management.