Paul Rivers

Paul Rivers

Paul Rivers

Managing Director
Guidance Automation.com

Following a successful 15 year global sales career, Paul has spent the last five years leading a vehicle automation business. Expert in strategic direction and new product development, Paul has twice successfully started new divisions within laser measurement companies and grown them before they were sold in acquisitions. He helps both integrators and end users find solutions to their challenges, usually wherever laser measurement technology could play a part. Paul is passionate about positioning, autonomy, mapping and safety, within technology and automation markets. He is always searching for potential new products and other plentiful, untapped opportunities.

Paul followed up his engineering degree in optoelectronics and laser systems with a Ph.D. involving extremely high power laser ablation experiments at Southampton University in the U.K. Now, reassuringly, he only involves himself with eye-safe laser products, such as those used at Guidance Automation.